ROME – The event organized in collaboration with Automobili Lamborghini was staged at the Spazio Manin in Milan under the banner of the Alcantara claim “Customization is the Key”. The Milanese event wanted to celebrate the extreme customization of Alcantara shown to guests through the interiors of the last two jewels of the house of the bull: Aventador Ultimae and Huracán Sto. For the occasion, an immersive experience was created made unique thanks to macro installations in Alcantara, in the Nero Ade and Giallo Taurus shades, which replicate the details of the iconic supercars, creating a visual path that envelops those present as if they were in the passenger compartment of cars. Thus, the maxi reproductions of the dashboard, vertically opening doors and seats, all covered in Alcantara and embellished with Lamborghini design, were the setting for the dream cars on display in the halls. From interior design to fashion, from hi-tech to contemporary art, Alcantara wisely ranges by working tailor-made for clients in different areas of the luxury lifestyle, bringing the versatility of its product. In the automotive field, the recognized technical characteristics of the exclusive material, such as lightness, breathability and extreme grip, are enhanced in every detail by combining the incomparable soft touch and elegance.
Just to give an example, on the limited edition Aventador Ultimae Alcantara treated with laser with Y motif and contrasting backing was used, capable of giving the interior a further touch of refinement, while for the Huracán Sto the Alcantara was adopted on all finishes, in the name of elegance and sportiness. Finally, the Urus Graphite Capsule / Pearl Capsule collection, with an aeronautical-inspired design, where the luxury of Italian craftsmanship signed by Alcantara meets cutting-edge technologies to allow you to fully experience the Lamborghini passion inside and outside the car. “We are very happy to be able to collaborate with brands of the caliber of Lamborghini which, like Alcantara, combine technology and craftsmanship, emotion and performance – underlined Andrea Boragno, chairman & ceo of Alcantara – Thanks to its 100% Made in Italy quality and its experience in customization, Alcantara is the choice of the most admired brands in the world “. (Maurilio Rigo)