ROME – Alfa Romeo focuses on design. Leading the development of the future models will be, from 1 July, Alejandro Mesonero-Romanos who will put his international expertise at the service of the Stellantis Group, after the experiences gained in Spain, Korea and France. He will report to Jean-Pierre Ploué, Chief Design Officer of Stellantis. Mesonero-Romanos is the author of the Seat / Cupra design, and his strong style has promoted its rebirth. The Cupra Tavascan and Formentor models, the fourth generation of Seat Leon, the fifth generation of Ibiza and the work on Arona show how much its innovative ideas can stimulate and increase the attractiveness of a brand.
Now he will devote himself to the renewal of Alfa Romeo by leading the modernization and electrification process of this iconic brand, which in its 110-year history has racked up legendary sporting victories. Jean-Pierre Ploué said: ” The arrival of Alejandro is a great opportunity for Alfa Romeo. Alejandro Mesonero-Romanos loves cars and did an excellent job with Cupra. The Design team and I are looking forward to working with him. “
Jean-Philippe Imparato, Chief Executive Officer of Alfa Romeo since January 2021, said he was “happy to be able to face the upcoming challenges of Alfa Romeo with an innovator like Alejandro Mesonero-Romanos. A collaboration that will lead the brand to success. “
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