On April 3, Beijing Happy Valley 2022 Spring Breeze Garden Season and National Tide Cultural Festival officially kicked off. With the theme of “China is the right tide”, this year’s Guochao Cultural Festival will showcase the unique charm of the integration and development of traditional culture and digital technology through the upgrading of performing arts products and the dual-wheel drive of IP-based and national trends of theme activities, leading oriental imagery and development. The fashion trend of modern aesthetics. During the 78-day event, the three classic domestic IPs, “Havoc in Heaven”, “Nezha in the Sea”, and “Hulu Brothers”, will be in front, and a variety of national tide and national style theme activities will be held. In addition, Beijing Happy Valley Tianguang Nights Plus will make a stunning debut in late April, bringing the ultimate visual and emotional impact to tourists.
Domestic animation IP gathers, “code” brightens Beijing Happy Valley
Li Wei, deputy general manager of Beijing Happy Valley, introduced at the opening ceremony of the Guochao Cultural Festival that the 2022 Guochao Cultural Festival will join hands with the three major animation IPs, “Havoc in Heaven”, “Nezha in the Sea” and “Hulu Brothers”, through the construction of IP scenes, Character interaction “revitalizes” childhood classics and evokes childhood feelings. The childhood “dream team” jointly “code” Beijing Happy Valley, pay tribute to the classics, walk with joy, transform the inherent cultural confidence into product confidence, and build brand influence.
Huaguo Mountain, Shuilian Cave, Nezha’s Hualian Rebirth, Hulu Brothers Assemble and Prepare for Battle… The classic scenes in the cartoon are vividly presented in Happy Valley; Monkey King, Nezha, Huluwa, these childhood heroes most admired, also Will meet with tourists in Happy Valley; Monkey King Monkey King and Dali King Kong doll will also fly into the sky and interact with tourists happily in the grand parade of floats!
The national tide is coming, the national style is in power, and the etiquette of Hanfu and robes is inherited
The national tide and national style performing arts activities are full of good shows, showing the cultural atmosphere. The newly upgraded “Ode to Joy” float parade is inspired by the fantasy characters of Shanhaijing and the mysterious civilization of Sanxingdui, and integrates traditional culture and clothing design language. The cultural consensus at the place and the cultural self-confidence are strengthened. In addition, the limited-time activities are constantly exciting: dimensional guests, high-value little brother, Hanfu parade, and other surprises! Even if the world is full of flowers, it will not be enough for you to lower your eyebrows and smile, make an appointment with three or five friends, wear gorgeous Hanfu, and go to Happy Valley to shoot a group of spring blockbusters is really a good choice!
New in the unpowered paradise, the cute pet world is open, and the new fun of walking babies is unlocked
After a whole winter of preparations, the large-scale parent-child unpowered amusement “Sweet Heart Town” located in the Dessert Kingdom District was also re-opened at this festival, covering an area of about 3,000 square meters, and adding four sets of unpowered amusement facilities for 3- An exclusive play space customized for 12-year-old children; in addition, the cute pet paradise located in the Lost Mayan District is also open at the same time on the Qingming Festival. More than ten kinds of well-loved small animals such as alpaca, pony, and peacock gather happily to entertain and educate The fun way opens an ecological science popularization journey full of natural fun for children.
With the blessing of “Metaverse”, Skylight Nights PLUS is about to be re-opened
Beijing Happy Valley Tian Guang Ye Tan PLUS will be upgraded and returned on April 28, 2022, with a new look! The new project focuses on nighttime phantom products, takes “national tide culture” as the core, and is positioned as “Happy Valley for Beijingers” and “Happy Valley for the whole family”. Song”, deeply cultivate the new format of cultural tourism, help the night economy of Beijing, drive the integration of cultural, business and tourism, and create a new way of immersive leisure and entertainment! Newly added new species such as “two national tide phantom shows, a large parent-child unpowered amusement area, a curatorial shopping mall, and an upgraded float parade”, using national tide elements and black technology stage effects to drive immersive digital virtual reality Experience and create the “Metaverse” of performing arts and mutual entertainment!
In addition, the large-scale oriental mythology show “Golden Mask Dynasty” is staged every day at the OCT Grand Theater. In order to meet the viewing needs of more tourists, the special effects live-action drama performance theater of “Maya Natural Disaster” has upgraded the audience seats, effectively improving the comfort of tourists watching the show.
Beijing Happy Valley Annual Card is tiered at five levels, and members can customize exclusive benefits
Under the wave of consumption upgrading, the phenomenon of consumer demand segmentation is becoming more and more obvious. Based on this, Beijing Happy Valley has developed a five-level tiered marketing strategy for the annual card after gaining insight into tourists’ travel needs and consumption motivations, enriching the membership system, and helping members’ refined operations. It is reported that before December 31, 2022, tourists can purchase the Beijing Happy Valley VIP annual card through the official website of Beijing Happy Valley or WeChat platform. .
(Editor: Li Xin)
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