Hangzhou Daily News at 6 pm on July 5th, with Jin Dong as the director, Liu Zhijiang as the chief director and chief producer, Qiao Yu (Yin Tongyu) directed, and Zhang Ting’s Hangzhou production animation film “Jigong Zhi “Falling Dragon” premiered at Xinyuan International Studios. The main creator communicated with the local audience in Hangzhou on the spot, and answered a traditional IP modernization process and how to tell a good story in the context of technology flow.
For the first time, the film uses an animated image to interpret Jigong’s growth process, presenting it in the image of a young Jigong, with family as the main emotional axis, telling the story of the “living Buddha” Jigong before becoming a Buddha.
The premiere was packed, and the audience had a lively discussion with the creator after watching it. The problem includes not only the general audience’s perspective but also the professional perspective. During the interview, they also expressed their feelings of watching the movie. “Jigong’s touch on me is that I hope I can also adhere to the ideals and courage of a teenager”; “Special Effects Very shocking, Chinese animation is worth looking forward to”; “I look forward to seeing more films of this kind that are rich in Chinese cultural traditions.”
Talking about the original intention of creation, Liu Zhijiang said that many young people nowadays grew up watching Hollywood and Japanese heroes. The theme of choosing Jigong is to be a Chinese hero to inspire young people.
Liu Zhijiang is also the producer of the popular animation “The Return of the Great Sage”. After “The Return of the Great Sage”, Chinese animation has entered an explosive growth and its technology has also been greatly improved. But he said that technology is to serve the story. “In recent years, some Hollywood cartoons have not been satisfactory at the box office after they were released in China. The main reason is that Chinese audiences are not satisfied with the story.”
Director Qiao Yu feels the same about this point. “The film makes many viewers feel more burning. This burning is not brought about by special effects, but the story and the characters.” He revealed that it took six full years for the film from preparation to release— -Even the little actor who dubbed the protagonist Li Xiuyuan has also entered a period of changing voice from a child’s voice, which led to the dubbing again before the film was made.
The film will be released nationwide on July 16.
Source: Hangzhou Daily Author: Chief Correspondent Zhang Lei/Text Correspondent Ding Yijie/Photo Editor: Wang Hao