Never before has the return to the cinema (from March 3) of Batman been of enormous importance for the film industry. For a variety of reasons. The first is that the new and highly anticipated movie The Batman is the story of the most famous superhero in the world. The second is that this film arrives on the screen after two years of great suffering for cinemas (partially alleviated at the end of 2021 by the stratospheric receipts of the latest superhero blockbuster from Marvel Spider-Man: No Way Home), with the hope of everything. the industry of being able to have more than a shot in the arm.
The third is that Matt Reeves’ film starring Robert Pattinson in the double role of Batman / Bruce Wayne together with Zoë Kravitz, Colin Farrel, Paul Dano, Andy Serkis and John Turturro, for the so-called fanbase has the task (not just) not to make you regret the acclaimed trilogy of the English director Christopher Nolan (Batman Begins, The Dark Knight and The Dark Knight – The Return) and to be the leader of the relaunch of the universe of superheroes branded DC / Warner Bros, which for years has been looking for to find the right formula to counter the great rivals of Marvel after the fluctuating results of critics and audiences collected in the last decade by films such as Wonder Woman, Wonder Woman 1984, Man of Steel, Justice League, Batman vs Superman, Shazam and Aquaman , and that for 2022 also has the release of Black Adam (with superstar Dwayne Johnson), The Flash and Batgirl.
Like any film dedicated to the executioner of Gotham City, even the latter, parallel to its release in theaters, is accompanied by the launch of various objects in the most disparate product categories: a strategy that exploded with disruptive success since 1989, at the time of the first. Tim Burton’s Batman starring Michael Keaton and Jack Nicholson, who unleashed Batmania around the world.
Among the products dedicated to such a heartfelt appointment for pop culture, the watches could not be missing, which for The Batman were presented by various brands that have characterized them differently according to their target audience.
Watches, it’s Bat-mania
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Starting with the Italian brand Police which has created four limited edition models (in total the number is 10 thousand pieces) aimed at a young audience with prices ranging from 199 to 399 euros. The first is The Batman which has a dial with an off-center time reading at 12 o’clock inside an imposing case (50 x 32 mm), while a second time zone and the symbol of the superhero (with the graphics used in the film ) are located at the bottom. There are three quadrants (at 3, 7 and 11) to indicate as many time zones in the second version, the Vengeance edition (revenge in Italian, a name that recalls the answer that the hero gives in the film to a criminal who asks him who he is: Revenge!). The Bat symbol lights up, on the other hand, on the Gotham City edition dial, while the bezel is decorated with black stones in the unisex Catwoman version inspired by the character played by Zoë Kravitz.