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Over 7 million bath products sold, almost 6 million hair care items, 5.4 million for face and body care and over one million cosmetics for men: this is the photograph taken by Coop Alleanza 3.0 on consumption habits linked to self-care from its observatory, made up of over 350 shops – including hypercoops and supermarkets – from Friuli Venezia Giulia to Puglia.
In 2023, customers of the cooperative’s stores purchased 21 million cosmetic products, of which 4.3 million belonging to the dedicated Coop brand product lines.
Among the most necessary and best-selling products are those for the bathroom. Overall, over 7.6 million bathroom products were sold in 2023, of which 1.7 million IO Coop, the brand line designed for daily hygiene, with 1.3 million of which more than 800 thousand were soap liquid and almost 500 thousand for the bathroom. The Vivi Verde organic range marks a +66% on 2022. The best-selling bathroom product overall is shower gel with 2.9 million pieces, followed by liquid soap with 2.1 million and shower gel on the third step of the podium with just over a million pieces.
Italians and Italians care about hair care. This is demonstrated by the over 5.9 million products sold including shampoos, conditioners, treatments and colouring. Shampoos reign supreme with over 3 million items, followed by 860 thousand conditioners and 737 thousand items for hair styling. for this sector, consumers preferred specialized brands. The Coop brand product also performed well, recording a 60% increase in sales. Big leap also for private label organic cosmetics: Vivi Verde products recorded an increase of 72% compared to the previous year.
Italians particularly feel the need to take care of their face and body: there are 5.4 million (+3% on 2022) products dedicated to this area from all brands, of which over 1.65 million are Coop branded with the line IO, with 754 thousand pieces, and the Vivi Verde line with 527 thousand items. In the ranking of the best-selling items, facial cleansing creams with over 2 million products, followed by 944 thousand face creams and 674 thousand body creams.