How were the beginnings of the business?
The company arose in the city of Río Cuarto, in the province of Córdoba, and was forged from the enthusiasm of selling a product that adds to our society and being able to generate its own online sales business for the entire country. This is how we began to investigate what options existed to create from scratch and we opted for a sustainable product in the kitchen sector, our ecological wrappers that replace plastic wrap.
What are the products you provide to the public?
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Our product is an ecological, biodegradable packaging that replaces the use of plastic wrap and also allows food to be preserved for much longer. Foods such as vegetables, cheeses, leftovers, fruits and, thus, prolong their duration over time.
It is a product to keep inside the refrigerator or outside it. We sell this product at retail through our online store www.filenna.mitiendanube.com and local fairs in our city.
At the same time, we carry out wholesale sales of our generic packaging (with our logo) and personalized ones with the client’s logo so that they can resell them or for their own internal use.
How do you project your brand in the medium term?
We would like to be able to reach more countries, generate strategies to continue making sales abroad and for more people to have the possibility of choosing ecological options for their kitchens. Also, being able to specify product ideas that we plan to launch.
What are your differentials in the sector?
Something that we always proposed, studying the competition that exists, which is not much, is to be able to offer personalized packaging that contains the product and protects it from external agents. In addition, packaging that does not generate more pollution and follows the brand’s ecological guidelines.
If you were starting over, what would you do differently?
If we were starting over, we would have liked to act sooner with some strategies that gave us a lot of growth, such as the implementation and launch of the online store.
What did you discover about your product over time?
The most shocking discovery was that this product not only brings benefits to the planet due to its ecological nature but also benefits the home economy.
By preserving food in good condition for much longer, it reduces the waste of spoiled food due to not consuming it on time. Also, it allows you to make a larger purchase, since the duration of the supplies is long.
Contact information:
Cell: +54 9 3585 72-4005
Instagram: @filenna.eco
Mail: [email protected]
Online store: www.filenna.mitiendanube.com