FKA Twigs Named Creative Partner and Collaborator for Swiss Shoe Brand On
British singer and dancer FKA Twigs has made headlines as she officially becomes the creative partner and collaborator of Swiss shoe brand On. This partnership will see FKA Twigs work closely with On to expand the brand’s influence and creative direction in the clothing field.
One of the key projects FKA Twigs will be involved in is the redesign of the unique Cloudtilt sneakers, which will be the first product in a new training series. The singer has also shared images of a stylish vest and black work-style sweatpants that she has helped design, describing the pieces as “chic, sharp, sensual designs with a classic silhouette.”
While On has primarily focused on running and tennis sports in its past clothing series, the collaboration with FKA Twigs will see the brand venture into the sports and leisure category with a touch of streetwear aesthetics. FKA Twigs expressed her excitement about the partnership, stating, “As someone who sees the body as the core of art and expression, I am thrilled to be announced as a creative partner for On. I hope to showcase chic and original designs to the world, while also sharing my personal beliefs about movement and the connection between mind, soul, and body.”
Fans of FKA Twigs and On can look forward to seeing the creative and innovative designs that come out of this exciting partnership in the near future.