As a space that provides high-quality coffee and promotes cultural exchanges, HYPEBEANS has always been very open to different cross-border cooperation. This time, it will launch a new joint series with the famous Spanish artist Javier Calleja.
Javier Calleja’s artistic creations include drawing, oil painting, installation art and sculpture. In this collaboration, he designed a new image for his iconic big-eyed boy character and named him Cafeto. With a coffee mug on her head and a crisp blue top and yellow shorts, Cafeto aims to bring a touch of fresh energy to early summer. Collections include Javier’s first-ever poster, T-Shirt and keychain.
Regarding the arrival of this cooperation, Javier Calleja also said in particular: “I like through different collaborations, so that more and different people can get in touch with my creations and enter their lives in various ways. This makes me very happy every time. In addition, HYPEBEANS also specially redesigned its Hong Kong and Seoul branches with Cafeto elements, and launched a new coffee special drink, Golden Black. The citrus-based coffee is based on American coffee to create a foam-like and dense taste, with grapefruit. The lemon zest on the puree and drink creates a refreshing flavor.
The limited-time drinks Golden Black are priced at HK$50 and HK$55 for hot drinks, and HK$55 for cold drinks. In addition, the prices of co-branded T-Shirts, keychains, and posters are HK$450, $180, and $360, except in stores. In addition, HBX.com will also be on the shelves at the same time, and you can get an exclusive Javier Calleja for HYPEBEANS sticker when you purchase any item in the store. The quantity is limited and while stocks last, interested readers may wish to pay more attention.