After ending the cooperation with adidas, the future trend of Kanye West is still attracting attention. Recently, in a trademark application submitted by his company Mascotte Holdings, Inc., it can be found that he is working on a new trademark called “YZY SOCK SHOES”, which some people think is related to the mysterious shoes he recently used publicly. Relevant – In the trademark application, the label YZY SOCK SHOES will be used to sell “socks; leather socks”, and its description is highly similar to the leather socks worn by Kanye West during YEEZY SEASON 10. Although shoe fans have mixed opinions about the design and the way Ye himself wears it, it undoubtedly shows that the controversial superstar still has unique ideas about fashion and sneaker design, and is expected to continue to influence the global fashion pulse in the future.
It is worth noting that Mascotte Holdings, Inc. is a company founded by Kanye West and his agent André Bodiford on June 29, 2004. So far, all of its brand trademarks are held by the company.