Jeff Koons closed yesterday Sunday, January 30 at Palazzo Strozzi. Shine the great exhibition dedicated to one of the most important and discussed figures of contemporary art globally. Curated by Arturo
Galansino and Joachim Pissarro, the exhibition brought to Florence a selection of the most famous works by an artist who, from the mid-seventies to today, has revolutionized the international art system. The exhibition achieved a record result of over 170,000 visitors, having sold out in the halls of Palazzo Strozzi since its opening in October. Despite the difficulties and restrictions of recent months, Jeff Koons. Shine is positioned as one of the most visited exhibitions ever at Palazzo Strozzi, distinguishing itself as the most successful contemporary art event of 2021 in Italy. This important record of participation rewards the work of the Foundation and its unique way of “doing exhibitions”, always maintaining, despite the uncertainties of the moment, a primary role in the enhancement of the territory as a destination for the public, a driving force of energy and creativity. and generator of value through culture.
The public
From the analysis on visitors, the large participation of the public under 30, which represents 30% of the total number of visitors, and of the family public, as evidenced by the record sale of over 6,000 family tickets, equal to over 20,000 total admissions, emerge as important data. , the great participation in the workshops and the success of the Family Kit, a special material developed to visit the exhibition with games and activities used by over 6,000 visitors.
I social
On the occasion of the exhibition, over 3.2 million people were reached by the contents published on the Foundation’s social profiles (Facebook, Instagram, Twitter and LinkedIn), generating over 160 thousand interactions including likes, comments and shares on all platforms. On Instagram there are the most surprising results with over 1.8 million people involved and a growth of over 10 thousand followers in the last four months, collecting a total of 111 thousand likes on all contents. During the period of the exhibition, the website www.palazzostrozzi.org was visited by over 360 thousand users for a total of over 1.5 million page views, a record compared to past exhibitions, which confirms Jeff Koons’ media reach.