Levi’s Teams Up With GOODBAI For Custom 501 Jeans

149 years ago, the world‘s first pair of jeans, Levi’s 501, was officially born, and gradually developed into a synonym for denim culture. This time, Levi’s specially teamed up with Bai Jingting’s brand GOODBAI to jointly launch a special customized version of Levi’s and GOODBAI, which is 501. Inject the personality attitude and pioneering spirit of the new era. This special customized model integrates the fashion concept of “naturalness” advocated by GOODBAI into the classic 501 jeans, and continues the “Pigeon Olive Branch” pattern in GOODBAI’s 2022 summer vacation series. The olive branch, lifted from the wings of a pigeon, conveys a relaxed and lively feeling, expressing a clear resistance to the negative emotions in life. The Levi’s and GOODBAI special customized models include men’s and women’s 501 jeans, and will be released on June 30 at Levi’s and GOODBAI official channels.