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The vogue market is crossed by chilly and insidious currents (inflation, wars, excessive rates of interest, slowed consumption) however the temperature of the Pitti Uomo worldwide honest, scheduled in Florence from 11 to 14 June, stays excessive. «Fairs have an reverse pattern to the market – defined Antonio De Matteis, president of the organizing firm Pitti Immagine, presenting the occasion in Milan –: when the scenario just isn’t easy, consumers transfer extra, and on this 106th version we we count on a major inflow of consumers from the United States, Asia and Europe, together with Italy.” De Matteis is relying on the individuality of Pitti Uomo: «There is not any different honest on the earth the place an organization that maybe has a turnover of some million has the chance to fulfill 10-12 thousand consumers from many alternative nations».
The manufacturers that can current the collections for spring-summer 2025 are 790, 43% from overseas. The organizers had been comforted by the truth that the Italian males’s vogue business resisted higher than different vogue sectors in 2023, a lot in order that exports closed the yr at 9.5 billion euros (Sistema Moda Italia estimates primarily based on Istat information) , with a progress in worth of 6.5% over 2022. The first outlet nation has change into France (+16.8% to 1.16 billion), adopted by Germany (stationary +0.4% to 980 million) and from the USA (+3% to 884 million). Of observe is the expansion in males’s vogue exports to China (+13.9% to 647 million) regardless of the nation’s nonetheless essential financial indicators.
«Chinese consumers at Pitti Uomo had been 310 in June 2019, earlier than the pandemic – defined the CEO of Pitti Immagine, Raffaello Napoleone – and after falling to seven in June 2022 they rose to 173 in January 2024. Geopolitics spreads unknowns however we think about the sector’s capability to react and we proceed to collaborate with the Chamber of Fashion to make sure that Italy stays the reference level for males’s vogue for at the very least eight days in a row.” To stimulate guests and the press, Pitti Immagine has ready a program that mixes established exhibitors corresponding to Fay, Superga, Missoni with European debuts corresponding to Rag&Bone (American model not too long ago acquired by Guess) as much as particular initiatives corresponding to that of the Bolognese Macron (sportswear) which presents the world of athleisure or of Carolina Castiglioni who launches a genderless line midway between traditional and hi-tech of her model Plan C.
The vogue exhibits/occasions shall be by Paul Smith, Marine Serre, Pierre-Louis Mascia. «Pitti Uomo is the indispensable software for the expansion of Italian vogue – defined the president of Ice, Matteo Zoppas – additionally as a result of all firms had been as soon as small». Ice will assist the 2024 Pitti gala’s by contributing to the incoming program of operators (500 had been invited within the final version) and the press. UniCredit will proceed to be the sponsor-partner of the honest, or relatively of the gala’s on condition that Pitti Uomo shall be adopted by Pitti Bimbo (19-21 June), Pitti Filati (25-27 June) and the brand new devoted BeCycle honest (26-28 June) to the bicycle as a sporting automobile and as a life-style.