Introducing Luna-mi: The New Chinese Style Brand Inspired by the Moon
A new Chinese style brand, Luna-mi, has recently emerged, drawing inspiration from the moon to create a unique and elegant feminine image. The brand, which translates to “seeing the moon late at night,” aims to portray women as restrained, calm, and growing upward, much like the phases of the moon.
Luna-mi believes that the charm of women lies in their essence, rather than their external appearance. Through the use of jewelry as a medium, the brand seeks to depict the unique soul of Oriental women. The name Luna-mi also carries the meaning of “seeing the missing moon,” symbolizing the waxing and waning nature of love and life.
The brand’s latest 24AW series, named Luna I, showcases a return to Eastern aesthetics with an elegant and subtle touch. Inspired by Bai Juyi’s “Pipa Play,” the collection features hand-woven wool crochet adorned with freshwater pearls and silver beads, creating a delicate ticking rhythm reminiscent of beads falling on a jade plate.
As Chinese style gains recognition in the fashion world, Luna-mi is redefining what it means to embody this aesthetic. For Luna-mi, Chinese style goes beyond traditional motifs like dragons and phoenixes, emphasizing a balance of grace, vitality, and soul within the fast-paced modern world.
The series introduces a new approach to jewelry design, blending hard metal frames with soft silk crocheting techniques to create a harmonious fusion of modern lines and traditional Chinese grace. Luna-mi aims to provide urban Chinese women with versatile pieces that can seamlessly transition between different life scenes.
With its emphasis on capturing the essence of Chinese aesthetics and celebrating the beauty of imperfection, Luna-mi is set to make a mark in the world of fashion and jewelry design. Keep an eye on this rising star as it continues to shine bright like the moon.