Gucci has teamed up with international model ambassador and member of common lady group NewDenims, Hanni, to launch an promoting marketing campaign for the brand new Horsebit 1955 bag and Horsebit 1953 loafers. Conceived by artwork director Sabato De Sarno and shot in bustling Seoul, the advert captured Hanni’s silhouette at varied sights within the metropolis, highlighting her informal vogue fashion with the model’s traditional designs.
The program celebrates the timeless custom of the Horsebit horsebit function, symbolizing the model’s deep reference to equestrianism. This traditional image, consisting of a horizontal bar transferring by means of two ring-shaped constructions, has been a singular design component of Gucci for the reason that Nineteen Fifties. After steady evolution, it has adorned luggage, sneakers, belts, jewellery, silk materials and clothes collection respectively. . Among them, the gorgeous and uncommon Horsebit 1955 purse goes again to this historical past intently associated to horse racing, reveals superb craftsmanship, and has turn into a traditional that lasts for years. In a collection of lifelike promoting pictures, Hanni injects new power into this inexperienced bag accepted from 2022. Hanni walks the streets and simply manages the ever-changing attributes of the traditional Horsebit 1955 bag with completely different shapes, displaying the essence of the bag combining traditional and vogue.
In her distinctive interpretation, Hanni was one of many first girls to put on the Horsebit gown in 1953 in a Gucci commercial. The Gucci Horsebit 1953 idler, heralding the yr it was launched in its title, is the model’s first shoe product and was launched the identical yr Gucci opened its first US retailer in New York City. Combining informal athleticism with sensual attraction, this shoe redefined aesthetics and have become successful when it was launched. The similar shoe continues to encourage every technology of inventive administrators, together with the present Sabato De Sarno, who finds infinite inspiration from the horse heritage of the model and creates many variations that replicate the spirit of the instances.
The advert additionally options three new Horsebit 1955 luggage, utilizing Gucci Rosso Ancora purple, sewn with completely different materials, and launched solely in South Korea.