Hualong.com-New Chongqing Client News (Reporter Tian Yunqin) As night falls, immerse yourself in the night of fairy tales intertwined with light and shadow, and a fantasy journey kicks off… On the evening of May 13, a large-scale original parent-child reading promotion in Chongqing Library Activities – The seventh season of “Grimm’s Fairy Tale Night” entered Beibei, bringing a rich reading feast to the children in Beibei District.
It is reported that the seventh season of “Grimm’s Fairy Tale Night” continues the previous ten classic theme venues such as Rose Castle, Grimm Theatre, Star Cinema, and Crystal Stage. According to the original Grimm’s fairy tale books, the characters and fairy tale scenes are restored in 3D. Music, performance and other elements are integrated, leading parents and children to experience a different “library night” in an “immersive” way.
In May of this year, the seventh season of “Nights of Grimm’s Fairy Tales” walked out of Chongqing Library and into Beibei District. This is another attempt of Chongqing Library’s national reading brand regional cooperation. Chongqing Library focuses on cultural empowerment, innovation and integration ideas, with high-quality content production and cultural services as the core, giving full play to the advantages of cultural brands, and boosting the integration of culture and tourism. Quality development can better meet the new needs of the people’s cultural consumption upgrade and quality improvement under the new situation.
“The seventh season of Grimm’s Fairy Tale Night came out of Chongtu and came to Beibei to benefit more parent-child families, let children know about the library, satisfy children’s curiosity to explore the world, and at the same time realize the joint construction of public libraries in the city Sharing, extending the radius of public cultural services, and giving full play to the cultural service and social education functions of public libraries.” Zhang Bingmei, founder of “Grimm’s Fairy Tale Night” and deputy director of Chongqing Library, said that in the future, Chongqing Library’s reading brand activities It will also enter more districts and counties and go out of Chongqing.
It is understood that “Grimm’s Fairy Tale Night” is based on the world‘s famous works, and the classics “Snow White”, “Cinderella”, “The Frog Prince” and “Little Red Riding Hood” in “Grimm’s Fairy Tales” are moved from books to reality. Show the three-dimensional beauty of fairy tales through stage plays, children’s movies, handmade, 3D picture book exhibitions, etc., and create a poetic, dreamy and immersive reading atmosphere.
It is worth mentioning that the “Grimm’s Fairy Tale Night” held by the Chongqing Library has a special origin and significance. Mr. Yang Wuneng, the translator of “Grimm’s Fairy Tales”, is an authentic Chongqing native. In 2015, Mr. Yang Wuneng donated many of his translated works, manuscripts, letters and other precious materials to the Chongqing Library. The Chongqing Library specially set up a “library within the library” – the Bashu Translation Library, which is responsible for collecting, sorting and displaying. “Night of Grimm’s Fairy Tales” is to promote this precious and characteristic collection of Chongqing Library to readers, and to restore the fairy tale dream in the book for readers.
As an original public welfare brand of Chongqing Library’s national reading activities, Grimm’s Fairy Tale Night has won the IFLA International Marketing Nomination Award and the First Prize of the Second Public Library Innovation and Creative Case, and has become one of Chongqing’s cultural business cards.