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Pate Nivea’s marketing campaign to lift consciousness of a protected tan, the results of the collaboration between the Italian Red Cross Society (Cri) and the historic model of the Beiersdorf group which in 2023 generated a revenue of 9.5 billion euros and an working results of 1 . 3 billion with over 20,000 workers worldwide. An necessary mission on condition that the penetration of the photo voltaic merchandise class in Italy stands at 28%.
A tour to forestall solar injury will go to 9 areas throughout Italy on the finish of August. With a particular cellular dermatology clinic, free pores and skin checks will probably be carried out with the help of CRI volunteers Nivea Sun will even discuss to younger individuals, in major and secondary colleges, involving college students in academic and consciousness applications, with pores and skin safety as their central theme.
«For greater than 100 years, because of Nivea, the beating coronary heart of Beiersdorf, we’ve got been pioneers within the analysis and improvement of high quality merchandise with confirmed skin-protecting compounds. Our dedication on this sense is remodeled into sensible and tangible tasks for the advantage of society to advertise and lift public consciousness of fine pores and skin safety practices. That is why I’m very glad to begin a brand new collaboration with the Italian Red Cross, a companion with whom we’ve got labored collectively for a few years to coach the general public, particularly the younger, about solar publicity – says Anna Grassano-Rauch. , normal supervisor of Beiersdorf Southern Europe -. This mission, which comes from the model’s sturdy dedication to prevention, is a part of the corporate’s most complete strategy led by “Care past the pores and skin” that’s, we take care of individuals, and their pores and skin, to enhance their high quality of life.”