The key points
- Andrea Panconesi, who transformed the family boutique into an ecommerce giant, launches an Nft marketplace
- The Wear3 project is the result of the work of the Avawear start-up
- The Nft will be exchangeable thanks to the Mod4 app which already has a community of 500 thousand people
The Florentine entrepreneur Andrea Panconesi capitalizes on the experience accumulated in the last twenty years – in which he has transformed the luxury fashion store LuisaViaRoma into an international e-commerce with a turnover of almost 200 million euros – and invests in the development of Avawear, a startup he founded in 2019 and active in the new frontier of digital fashion.
The project is called Wear3 and is a marketplace where you can buy NFT clothing (non-fungible token, certificates attesting the ownership, authenticity and uniqueness of a digital object) that can be worn in the metaverse or in other digital environments. The first NFT collection will be launched at the end of July.
Focus on the community of gaming and fashion enthusiasts
Wear3 integrates with the other innovation developed by Avawear in 2020 (and designed before the pandemic): the Mod4 game-app that allows you to create avatars, collect clothes, participate in virtual fashion shows, compete, vote stylist, win program points fidelity to spend on the purchase of real clothes on the Luisaviaroma.com site.
The Mod4 app has stimulated the birth of a community that today has 500 thousand people ready to challenge each other in style challenges. “Wear3 offers creators a space to show and sell their digital fashion works alongside the creations of major brands – says a press release – and, thanks to a system that crosses votes and popularity, focuses on the community that rewards the best designs and dictates the stylistic lines of the marketplace ». The satisfaction of the community will be fundamental, because the most voted creations can be physically produced and sold thanks to a Dao, an autonomous fund managed on the blockchain.
The opportunities of meta-fashion
The peculiarity of the NFTs sold on Wear3 is that they are not only collectible, but can be used on the Mod4 app and on the metaverses. Creators can apply on wear3.io. “I bet on gaming and Nft because today they represent a new place for exchange, interaction and relationship – says Panconesi, who sold 40% of LuisaViaRoma and the governance of the company last September. company to the Style Capital fund – just as ecommerce, blogs and social networks were in the past. “With this project, Avawear positions itself in the international meta-fashion scene, where big brands are already investing to build the future of fashion digital