For each product sold in 2022, an equivalent quantity of plastic will be collected and removed from the environment, achieving, by the end of the year, the neutralization of plastic emissions and obtaining the Plastic Neutral certification. This is the goal of the renewed partnership with the social enterprise Plastic Bank by the Davines group, a B Corp certified cosmetic company since 2016, present on the market with the Davines (haircare) and Comfortzone (skincare) brands, which closed 2021 with a turnover of almost 192 million euros, an increase of 26% compared to the previous year.
Covid has not stopped the double-digit growth trend that has been going on for eleven years now. “We have never stopped investing in people, research, sustainability and internationalization. We have moved continuously »comments Davide Bollati, president of the family company founded in Parma in 1983 as a research laboratory specializing in the production of hair and skin care products.
Last year the group – which employs 700 collaborators (350 of whom in Italy) of 45 nationalities with an average age of 40 and over 60% women – appointed, in addition to other changes in management, a new director delegate, Anthony Molet, former CEO of Davines North America, one of the seven foreign branches together with those in London, Paris, Mexico City, Deventer, Hong Kong and the newly formed Shanghai.
«Exports have always been an important item of our business with a weight on revenues of almost 80% and growth of 29% – adds Bollati -. The countries that performed best were North America (United States and Canada) with + 31%, United Kingdom (+ 53%) and France (+ 39%). However, Italy also did very well with an increase of 16% ». The new challenge for the Parma group is now Asia: «We have always been strong in Western Europe and North America. We are also doing well in Russia and Japan, which is in the top ten of our markets – explains Bollati -. Now we are investing to enter China with our way of working, sustainable and cruelty free. This is why we have opened the Shanghai office a few months ago ».
And the commitment to ethics and the environment will be the guiding thread of the company’s development this year and in the future. Starting with the recently founded B Corp Beauty Coalition – which has over thirty companies signed up – to the collaboration with Plastic Bank. “The Plastic Neutral certification is not a goal, but another strategic element that sees regeneration at the center of the sustainability path” concludes Bollati.