For Lojas Black, the year 2024 officially begins now… The 2nd Black Meeting is coming! The annual meeting will bring together on January 29th and 30th, at Casa Brasil in São Paulo, the highest standard retailers in the segment in Brazil.
The program for the two-day event has new experiences in store, ranging from architecture, through entrepreneurship, to gastronomy with Conexões Black – a dinner designed by chef Fabrizio Barata.
Challenges, overcoming, innovation, creativity, management… these are themes that guide the businessman’s life and will also be addressed at the Black Meeting. And to bring even more energy to the event, speaker Caito Maia is a special guest to share experiences and the successful journey at the helm of the Chilli Beans brand.
Business, strategies, future projects, networking and lots of inspiration are what await guests in this edition, which promises to be enriching. Another unforgettable chapter on the path to successful leadership and excellent entrepreneurship.
Who is Caito Maia
In the 90s, Caito Maia discovered his passion for glasses in the USA while studying music. Realizing that glasses were more than just eye protection, he began selling them to supplement his income. After trying wholesale in Brazil, facing financial challenges, he learned valuable business lessons.
In 1997, decided to create his brand, he launched the first Chilli Beans store in São Paulo, making it the largest sunglasses company in Latin America. Today, with more than a thousand models and 4 million pieces sold annually, the brand is a success.
In addition to leading Chilli Beans and Ótica Chilli Beans, Caito Maia is an investor in Shark Tank Brasil and motivates entrepreneurs in lectures across the country. His 25-year trajectory stands out for overcoming, mistakes and, above all, his unshakable belief in himself. Active in daily strategic decisions, he also shares experiences on social media and on the radio program Se Parar o Sangue Esfria, broadcast live every Wednesday on 89 fm.
Caito Maia, founder of the Chilli Beans brand, speaker at the 2nd Black Meeting
What are Black Stores
Black stores are exclusive spaces. These are showcases where ceramics and national coverings take center stage. A business model based on partnership and the commitment to offering a brand, service and support.
– Technique + Inspiration
These are square meters that go beyond the traditional concept of product display. The identity of Lojas Black is unique: less technical and more inspirational environments. A project that values the immaterial look, which embraces and welcomes those who arrive. The stores are humanized and have an Instagrammable touch, with art, culture, connection to networks, stimulating phrases and a perfect mix between technology and handmade.
One more connection
Lojas Black is a partnership aligned with the brand’s purpose, based on exclusivity, which is based on offering the brand, service and support, but this tripod includes many other benefits for the Black retailer. Merchandising is personalized with exclusive and differentiated attention. Differentiated logistics, exclusive channel and preference in productions.