According to the data of the Beacon Professional Edition, as of 21:30 on August 14, the total box office of the Qixi Festival in 2021 is 180 million yuan. The data shows that the main box office contributors to the Qixi Festival are the old movies. The newly released “Police Detector” and “Rabbit Violence” ranked fourth and fifth at the box office of the day, and the box office of “Police Detector” was close to 20 million yuan. “Police Detector” and “Rabbit Violence” ranked fourth and fifth at the box office of the day, and “Police Detector” was close to 20 million yuan in box office.
The lack of blockbuster blessings for the new films in the Qixi Festival this year has made the Qixi Festival box office mainly dependent on the achievements of the old films. “Rage: Serious Case” contributed more than half of the market on the Qixi Festival. The cumulative box office of “The Green Snake” successfully surpassed the predecessor “White Snake” (including re-releases), and ranked among the top ten domestic animation box office in mainland film history.
This year’s summer season can be described as cold, and the Qixi festival is no exception. This year’s Qixi festival is the worst performance since 2013. This is also the first time this year that the popular schedule has regressed compared with the resumption of work. (Reporter Xiao Yang)
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