TRICKCOO Launches 2024AW “Battle Angel” Series Inspired by Movie Alita: Battle Angel
Fashion brand TRICKCOO has unveiled its latest collection for the 2024AW season, drawing inspiration from the movie “Alita: Battle Angel” for its “Battle Angel” series. The storyline of the movie, which follows the journey of the mechanical girl Alita as she grows from a young girl to a powerful warrior, served as the narrative inspiration for designer Huang Junxun Hugo in creating the new collection.
The collection, which continues TRICKCOO’s focus on “functional fashion”, incorporates elements of the mechanical world of “Battle Angel” and the retro sports design concept. By combining female power with outdoor fashion and functionality with retro sports, the brand aims to create versatile and contemporary outfits that cater to the needs of modern individuals.
In a bold move for the 2024AW season, TRICKCOO has also launched a new young branch line called TRIP&CO, which will showcase a unique fashion show centered around the theme of “Battle Angel”. The brand aims to transform traditional outdoor clothing items into practical “mechas” for urbanites, blending style with functionality.
TRIP&CO represents the youthful and unrestrained spirit of Alita in her girlhood, with prints, patterns, and stripes adding a touch of individuality and vitality to the clothing. On the other hand, the main TRICKCOO brand embodies Alita after her transformation into a battle angel, with tough lines, sharp tailoring, and unique color combinations highlighting the traits of brave and independent women.
Known for its innovative designs and commitment to excellence, TRICKCOO has received numerous industry accolades, including the “Outstanding Brand Award” at the INNOBRAND Brand Innovation Competition and the “Brand with the Most Commercial Potential” at Shanghai Fashion Week.
For the 2024AW season, TRICKCOO is pushing boundaries with the use of graphene and luminescent fibers in its fabrics, as well as collaborations with brands like CGX® and Hermes® to present a futuristic show. The brand’s ultimate goal is to empower wearers to embrace their inner strength and become their own “battle angels”.
As Alita fights for herself and for love in the movie, TRICKCOO hopes that its latest collection will inspire wearers to awaken their true potential and exude confidence and energy in their daily lives.