Zendaya is revolutionizing the world of tennis clothing with each new promotional event for her movie “Challengers,” causing a surge in sales for brands associated with the sport such as Ralph Lauren and Lacoste. Recently, the actress debuted a custom-made red carpet design by Lacoste at the film’s Australian premiere, leaving everyone in awe. This innovative approach to transferring polo uniforms and pleated skirts to high fashion was further showcased at the London premiere, where Zendaya sported a sequin dress with embroidered rackets.
Her themed outfits, in what has been dubbed as “tenniscore” fashion, are truly groundbreaking. For the London premiere, Zendaya commissioned British designer Thom Browne to create a white sequin halter dress with athletic mesh inserts on the skirt pleats, reminiscent of tennis uniforms. The dress featured intarsia details in red, white, and blue, staying true to Browne’s signature colors.
The sporty yet chic aesthetic of “Challengers” has been seamlessly integrated into Zendaya’s wardrobe during the movie’s media tour. The embroidery with two crossed rackets on her dress is a nod to Wimbledon, showcasing Browne’s playful incorporation of classic tennis symbols.
Every detail of Zendaya’s look is meticulously planned, from her polished updo with a bow to her vintage-style button earrings with diamonds. This trend, known as tenniscore, is a modern take on the classic elegance associated with affluent families and country club culture.
Zendaya’s fashion choices reflect a new trend that contrasts with the streetwear-inspired styles of recent years, showing a return to classic sophistication. With each appearance, Zendaya continues to push boundaries and redefine the way we view tennis-inspired fashion.