Apple Fitness + will arrive in Italy, and in 14 other countries, before the end of the year. The training platform, designed around the Apple Watch, currently has over 1200 training programs, 14 are added per week, and was created last December. La Mela points to us a lot: it is the counterpart of the rich voice of services as regards a good slice of the use of the smartwatch, of which he has just presented the 7 Series, available in the fall.
Fitness +, as explained during the event where the iPhones 13 were unveiled, is also updated with new programs related to meditation, pilates or ski preparation. But before going into detail, it is necessary to explain precisely what it is: it is a fitness service entirely developed around the Cupertino watch. If you don’t have it, the sense of a lot of functions fails. Su iPhone, iPad e Apple Tv (via AirPlay) you can follow video lessons prepared and recorded by a large team of trainers, including professional athletes and Olympic medalists, viewing personal information such as heart rate on the display, transmitted directly from the Apple Watch.
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The approach is inclusive: there are workouts for older people, for people who are facing a pregnancy, for beginners and, in fact, dedicated to meditation. But even more intensive programs. Thanks to information from Apple Watch, the training experience is personalized session after session. There is also a feature, called Passeggiamo, designed only for the watch: an audio experience, a kind of mini-podcast designed to push people to get up from their chairs and take a walk. Each episode features some famous or inspiring people, from actress Jane Fonda to singer-songwriter Camila Cabello to Carmelo Anthony, professional basketball player and 10 times All-Star of the NBA, tell 3 episodes of their life alternating with 3 songs that have a particular meaning for them. A clever way to turn podcast logic into motivation pills.
From 27 September, therefore, guided meditation and pilates workouts will also arrive, in addition to the program for the ski season, presented and developed by skier Ted Ligety, two-time Olympic champion and 5-time world champion, in the company of Fitness + trainer Anja Garcia. Among the most interesting innovations, which will therefore land in all the markets in which the platform will arrive within the year, there are the group workouts with SharePlay: you will be able to train together with up to 32 people and motivate each other in collective video sessions.
the Fitness + video lessons are mostly recorded in English, but subtitles are available in 6 languages, including Italian: “The fantastic team of Fitness + trainers is ready to welcome anyone who wants to take their first steps in this universe, try something new or bring workouts at a higher level with exercises for the body and mind; the Fitness + trainer team will help you lead a healthier life, regardless of your fitness level – crackling explained Jay Blahnik, senior director di Fitness Technologies per Apple – We are excited to introduce new workouts that will offer Fitness + users even more options to get active and keep motivated, as well as engaging Guided Meditation experiences, accessible to all and easy to practice throughout the day. We look forward to welcoming all people who want to experience Fitness + in new ways, thanks to the new workouts to be done alone or in company, and the arrival of the service in other countries during the year ”.
Just to get an idea of the level of detail in which the platform is articulated, the section dedicated to meditation will allow you to choose between 9 temi (Purpose, Kindness, Gratitude, Awareness, Creativity, Wisdom, Calm, Focus e Resilience). Each exercise lasts 5, 10 or 20 minutes. And in addition to video, the same meditations will also be uploaded every week in audio format in the new Mindfulness app for Apple Watch (the old Breathing, renamed and improved), so that users can practice guided meditation whenever and wherever they prefer. , disconnecting from the display. A group of trainers specialized in conscious cool-down and yoga already known and appreciated by users, including Dustin Brown, Gregg Cook, Jessica Skye and Jonelle Lewis, which will be joined by two new trainers specialized in meditation: Christian Howard and JoAnna Hardy.
And if the workouts to tone the body, such as strength, core and yoga, are among the most popular in Fitness +, a new type of low impact training will soon be added, pilates, whose lessons are almost entirely performed with a simple mat or, at most, with an elastic band. All the pilates workouts, taught by new trainers Marimba Gold-Watts and Darryl Whiting, last 10, 20 or 30 minutes.
Icing on the cake, Featured Artist playlists: training programs specifically designed around the songs of one or an artist. Those already present will soon be joined by Billie Eilish, Calvin Harris, Imagine Dragons and Nicki Minaj. Training types include cycling, rowing, Hiit, strength, yoga, dance, and treadmill.
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Chapter prices: In the US, Apple Fitness + is available as a standalone subscription and as part of the Apple One offering. As a single application, it costs $ 9.99 per month or $ 79.99 per year for 5 accounts. Prices for the new 15 markets have not yet been defined, but they are likely to be around 9.99 euros. Not a little (although infinitely less than a gym membership). It may be worth considering the Apple One integrated subscription plan. It is currently available in Italy with a package that includes Apple Music, Apple Tv +, iCloud and Apple Arcade for 14.95 euros per month (individual with 50 Gb iCloud) or 19.95 for the family plan with 5 different accounts and a ‘200 Gb storage. Likely Fitness + fits into an offer currently absent from the Italian menu, called Premier, which in the US includes all the services just mentioned (with 2 Tb of iCloud space) plus Apple News + (which does not exist in Italy) and Apple Fitness + for $ 29.95 per month.
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