“At the wheel with Proust”, Thorel (Fiat, Abarth): “The secret is to use the car, not buy it”

Italian Tech’s study on mobility and the future of the car is called “Proust at the wheel”. We have modified Proust’s famous thirty questions in terms of engines to understand who they are and how the big names in the sector think. And, above all, what are the strategies of their brand. In today’s episode Gaetano Thorel, head of the Fiat and Abarth brands for Europe.

by Vincenzo Borgomeo