And therefore the problem of politics in Italy are the influencers who meddle in things that do not concern them (or that they do not have the competence to deal with). The problem with information is limiting the power of those with too many followers. We need a level playing field, some say, a level playing field as in the days of Berlusconi and TV, when in the debates Sora Lella’s party also had to have the same space as the others. The clash between Fedez and Chiara Ferragni on the one hand and Renzi on the other, which follows the one with Salvini, again on the Zan bill, gives exactly the measure of the disconnect that exists in our society (here the analysis with data by Vincenzo Cosenza). The two categories at the last place in the degree of trust of the citizens of this country (politicians and journalists) instead of engaging in a comeback from which theirs, but also our survival, instead of trying to recover lost credibility, ask for protection. from social networks. After using them as link dumps to drive traffic to their sites or votes to their parties. After having behaved as influencers but without having the ability, without knowing the logic of the platforms. Influencers are not Martians or superheroes, and they make mistakes, like everyone else: but they are a part of that civil society that in other times made itself felt when there were the referendum battles for divorce and abortion, when it came to advancing the civil rights. Then they took to the square doing the roundabouts or used radical radio to network. Today there are social networks. And then you can continue to occupy Rai with managers chosen by the parties; you can continue to check the main newspapers; but those who have millions of followers on some social network now have more users than you, have more ability to make their voice heard.
The challenge is not won by censoring influencers, or by limiting them, but with better politics and journalism.
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