EA SPORTS reveals that world-class rapper RICH BRIAN will serve as “FIFA 22” ambassador

[以下摘自新聞稿]

EA SPORTS “FIFA 22” will hold a Facebook online sale party on Thursday, September 30, 2021 to celebrate the game’s launch. This is the first time the game team has collaborated with world-class Asian producer, singer and composer Rich Brian. Brian was also selected as the “EA Sports FIFA™” ambassador, and he will participate in “EA SPORTS™ FIFA 22″, “FIFA Online 4” and “FIFA Mobile” other future events.

Brian will sell a suite of his representative golden songs for party performances online, including and . He will also perform the new single “Sydney” for the first time. The sale party also invited Chelsea club defender Thiago Silva to test his “FIFA 22” skills. Fans participating in the contest announced at the event will also have a chance to win Sony PlayStation® 5 home consoles (4 units in total), Chelsea Club signature jerseys and the ultimate FIFA 22 game.

EA SPORTS™ “FIFA 22” adopts the next-generation HyperMotion* technology to bring the most realistic and immersive football game experience, presenting exciting events with multiple game modes on the next-generation home console and Stadia platform. “FIFA 22” will be launched on October 1st through PlayStation®5, Xbox Series X|S, PlayStation®4, Xbox One, Origin™ and Steam on PC platforms worldwide.

“FIFA 22” specially uses HyperMotion technology, combined with advanced 11 v 11 game motion capture technology, and patented machine learning technology to provide the most realistic, smoothest and most responsive football game experience for next-generation home consoles and Stadia platforms. Fully demonstrate the original enthusiasm and vitality of world-class competitions.

HyperMotion technology is the first to realize the integration of motion capture for 22 professional football players in high-intensity matches. In addition, EA’s patented machine learning algorithm will learn from more than 87 million frames of game motion capture data, and then calculate new animations in real time to produce a variety of lifelike actions in response to various interactive conditions on the court. Regardless of shooting, passing or passing, HyperMotion changes the player’s actions in the state of holding or not holding the ball, sublimating every minute and second on the court, and providing pure next-generation digital football.

Activity time: All performances will be held on September 30th. The highlights are as follows:

• 7:00PM-7:20PM Taiwan Time: Rich Brian’s music performance
• 7:20PM-7:50PM Taiwan Time: “FIFA 22” Game Experience + Rich Brian Q&A Session
• 7:50PM-8:20PM, Taiwan Time: “FIFA 22” game experience + Thiago Silva tasting Asian cuisine
• 8:20PM-8:30PM, Taiwan Time: Music performances brought by Rich Brian, including his new single “Sydney”