Antonio Duarte, the creator of Toteemi, a platform that merges health and video video games, has discovered success together with his revolutionary idea. The app encourages customers to take part in biking and athletic races, with bodily rewards based mostly on their efficiency. Founded in 2022, Toteemi at the moment boasts 40,000 lively customers and generated a revenue of 25,000 euros in 2023, with plans to exceed 250,000 euros this yr. Noteworthy customers of the platform embody Olympic medalist Carlos Colma and Real Madrid participant Dani Carvajal.
The brainchild of Duarte, a 47-year-old entrepreneur and athlete from Madrid, Toteemi was born out of his use of Strava, a sports activities coaching device that measures efficiency information. He believed this information might be utilized to create participating competitions, resulting in the institution of Toteemi with companions Pamela Zuloaga and Fernando Pascua. The platform rapidly expanded past Spain to international locations like Australia, Korea, and Mexico, catering to common athletes looking for rewards for his or her efforts.
Focusing on novice sports activities lovers, significantly cyclists, Toteemi launched aggressive components to incentivize customers to realize their health objectives. Through missions and challenges, customers might vie for rewards based mostly on their private victories on Strava. The platform additionally leverages sponsorship from sports-related manufacturers like Decathlon, Samsung, and LastLap to drive income. Plans for a premium tier with extra advantages are within the works, together with a rising consumer base and worldwide growth.
With over 150,000 downloads and bold progress projections, Toteemi is poised for additional success in 2024. The firm goals to multiply its earnings to 250,000 euros and improve its consumer base to 250,000, increasing its attain to Europe, the US, and Latin America. Additionally, collaborations with business companions like Garmin API are on the horizon, signaling continued progress and innovation for Toteemi.