CREMONA – October is the month par excellence dedicated to sight, during which the associated optical centers in the area put themselves at the service of citizens by carrying out free checks on visual efficiency. According to some studies, 66% of Italians who have visual defects are not aware of it, almost 20% of adults wear a vision correction no longer adequate to their needs and 40% of the population does not regularly go for a visit to the specialist . If we add, then, the fact that the population is aging more and more, the risk is that these percentages will increase again, creating a real emergency. It is therefore important to pay attention to your eyesight.
Optical-optometric technology, thanks to industry research, offers innovative solutions for all types of visual problems, through quality lenses with a high technological content, able to enhance the visual performance of the person. The optometrist has great technical expertise to carry out an accurate analysis of visual efficiency and to be able to recommend prescription glasses or contact lenses that can be customized according to the visual needs of the individual person. A vision professional who, with competence, can verify whether the corrective means used is still suitable, that it complies with the EC regulations and that it is safe from the point of view of visual health.
Per Fielmann – in Cremona is corso Campi – the month of sight becomes an extra opportunity to take care of our eyes, but also to experiment with innovative styles, creating a union between visual well-being and fashionable eyewear at affordable prices, without compromising on quality. Fielmann stands for designer eyewear at affordable prices. In October, on the occasion of the month dedicated to sight, Fielmann invites customers to its stores to take advantage of the free eye exam, and a small surprise for the whole family. During the month of October, for the purchase of a pair of glasses, each customer will receive a voucher to be spent until November 14 in all Italian Fielmann stores.
Fielmann is a designer, manufacturer, distributor and optician. By eliminating intermediaries, it can guarantee the best price, even from the largest international brands, and satisfy the needs of our eyes. Because a pair of glasses not only allows you to see better, but completely changes the look. And designer eyewear is now accessible to everyone thanks to the main innovation of the company that democratized the optical sector.
It was 1972 when Fielmann opened his first shop. In those years, some 8 million Germans who could not afford a pair of expensive designer glasses were forced to show their social status on their noses, wearing glasses reimbursed by the health insurance fund. Starting from the eight frames of the healthcare system of that time, Fielmann created 90 fashionable models in metal and acetate, available in 640 variations. A historical innovation that still persists after 40 years.
Alessandro Borghese, testimonial Fielmann
Customers will also be able to find out the new Trend collection Fielmann fall / winter 21-22, Past & Present. With a genuine passion for quality and design, we have reissued iconic frames from the past, making them a must have today. Glasses are an accessory capable of expressing personal style, and thanks to the Fielmann collections they become a natural choice for every member of the family. Included in the price of the glasses, three years of warranty and insurance. In case of breakage, loss or theft, the customer can go to one of the Fielmann stores in Italy to request a new pair of glasses.
“Our company philosophy has always consisted of a very simple guiding principle: You are the customer – explains the company -. Offering the right advice, based on the needs of people with an honest, correct and professional approach is the goal of specialized opticians. Attention to the customer and the value of people have always been central to every decision and this is what has allowed Fielmann customers to trust the company “.