Information and training pass more and more (also) from social networks. And of all the TikTok platforms it is the one that has experienced a real boom in the last year, transforming itself from pure entertainment social reserved exclusively to the very young to a place where even adults – workers, professionals, digital and non-digital entrepreneurs – can get information. and find answers. The data also say so: according to the numbers of “Social Media Trends 2022”, during the pandemic the short video platform recorded a global average surge of 61% compared to pre-Covid and in 2022 it will become the most used social network in the world , even more than Facebook.
For this reason, from Tuesday 16 November also Il Sole 24 Ore will be present on TikTok with the Digital Accountant, alias Massimiliano Allievi, the chartered accountant who works (also) on social networks – Tiktok, Instagram, Facebook, Youtube and Linkedin – where he shares daily contents of taxation for entrepreneurs with a community of over 200 thousand people.
The tax on TikTok
Allievi will be the protagonist of the short videos that you will find every Tuesday and Friday on our TikTok profile and with which we will answer the most frequently asked questions on taxation issues: from house taxes to the opening of the VAT number, from electronic invoices to citizenship income, from the flat-rate scheme to taxation for streamers. Tips in a nutshell – but exhaustive and punctual, with a language understandable to all – to also meet the needs of young digital entrepreneurs, startuppers and professionals who increasingly work on the web and with social media and therefore need to be constantly updated on regulatory news and tax obligations.
#imparacontiktok. hashtag da record
What are the objectives of the project? And who is it for? “The primary objective will be to give value to people and provide simple and direct information on issues such as taxation and taxes, which are often complex for the layman and on which there are frequent updates and news,” explains Massimiliano Allievi. «We will do this by creating short one-minute videos – he continues – in which we will answer many questions using a platform like Tiktok, which is slowly diversifying its contents and also focusing on training and learning. This is demonstrated by the fact that the official hashtag #imparacontiktok now has almost 24 billion views “.
A tool for citizens and entrepreneurs
What will the Sole 24 Ore do on Tiktok? Nothing more than what he has always done, that is, above all, to explain the rules and make the most “difficult” arguments understandable to all, but using the innovative tools of the Tiktokers. “We will make both current tax videos – explains Allievi – telling the main news on topics such as the universal single check, citizenship income, building bonuses, new flat rate regime, and” evergreen “videos on VAT taxation, times, costs, more convenient tax regimes “. «The recipients of the videos will certainly be entrepreneurs – he adds – with a particular focus on the digital world which is undergoing strong development, as well as ordinary people for all issues of personal taxation. We will use a simple language suitable for everyone ».