Today the world speaks digitally. Habits and lifestyles are revolutionized, transforming the scenario in which we live at the base. Telemedicine, autonomous vehicles, smart factories are just a few examples of what technology surrounds us. An increasingly connected and collaborative world, where mobile devices are constantly increasing together with computer networks capable of processing incredible amounts of data. The economy is transforming and transforming us, urging even the smallest organization to rethink its business in a digital key so as not to miss the development train. The crisis triggered by the Covid-19 pandemic has shown how much the level of digitization of a subject coincides with its ability to face exceptional situations, keeping it competitive even in a completely redesigned scenario. The road to digital transformation therefore represents an obligatory path for companies. On the other hand, technology today provides indispensable tools not only to ensure efficient daily operations, but above all the agility necessary to overcome future challenges of which we do not even know the name today.
However, the push to digitize companies does not erase their need to print documents. In some business activities, paper productions continue to be important. Companies are looking for increasingly reliable solutions, able to increase productivity and reduce printing costs (an expense item capable of weighing up to 3% on turnover). Managed Print Services were born to meet all these needs. In fact, they guarantee not only greater control over peripherals and consumables, but also better governance of the document life cycle. Benefits widely recognized by the market, which under the heading “Managed Print Services” allocates growing budgets.
The strategy of Brother, a leading company in the production of printing devices, moves along the double line of professional sectors on the one hand and of “as-a-service” (Saas) solutions on the other. Particular attention is paid to so-called ‘vertical markets’ such as Healthcare (healthcare), Retail (retail), Banking (banks), portable printing solutions, the electricity sector and Auto-ID ( automatic identification) through industrial labeling solutions. With solutions that improve efficiency, optimize times and reduce costs, with data always protected thanks to high quality standards.
Let us approach for a moment the fundamental areas in which the philosophy of Brother finds application. First of all, managed printing, which cuts costs and increases efficiency. You only pay for what you consume. The experts in charge carry out a detailed analysis of the printer fleet present in a given company, verify the printing processes and related needs, then provide a customized solution. Obviously, maximum confidentiality for documents (according to the privacy law) and protection from cyber attacks thanks to encrypted languages and security functions. The complete assistance and the free shipment of consumables avoid downtime and waste of time.
There is no lack of attention to the issue of safety. The printers we write about offer the customer the ability to block or restrict access to device settings until the authorized user accesses them. This is to prevent sensitive information from falling into the wrong hands. To protect the data, special encryption protocols are placed, which allow to increase the security level of the company network to prevent access by unauthorized users. For vertical markets there are industrial barcode printers Brother High performance TJs, precise in coding, robust, reliable and capable of resisting in any industrial environment, even in the most difficult context. Various command languages supported by printers, suitable for creating, for example, high volumes of labels as well as useful for production, transport, logistics, warehouse and retail.