On June 22nd 2002 Max Pezzali’s new album comes out. It’s called “1in +”, a few days before the single “Bella vera” was released, followed by “The long hot summer”, both driven by two video clips made by Manetti Bros in Los Angeles. The two songs were linked to a visionary and bizarre web operation conceived by Claudio Cecchetto. It was called Playsurf and was “an Internet recorder” or a software that allowed “to save a sequence of web pages and to archive or send them”. It was a while that Cecchetto thought about it, and it was a while that he tried to create products that would allow him to bring his creative talent to the web. Cecchetto will say years later: “So, I had a dream, the radio and everything else and when you realize it at 40 and you realize that you have reached the finish line it is a mess and you ask yourself “What the fuck am I doing?”. So I started having very long-term dreams and I didn’t want to find myself with dreams fulfilled at 70. The Internet was a new and very interesting territory where long-term projects could be made ”. Thus was born the social Internetworkcity on Radio Capital (told in a previous edition of this Almanac), and the digital currency of the Energy Bank in partnership with Renato Soru, and Memoring which anticipated what would later be Delicious. Playsurf was an evolution of Memoring but, despite the pairing with a super pop singer, it was not successful. Indeed, it was a failure. Today Cecchetto says: “The problem is that when I talked about these things they didn’t take me seriously, I was and for many I have remained the deejay of Gioca Jouer”. Epperò this Almanac cannot fail to recognize it: speaking of the web Claudio Cecchetto was a visionary.
(Day after day we are building an Almanac of Italian innovation. If you have important facts, even small ones, linked to specific dates to propose, write to me at [email protected])
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