Meat: in Italy, especially young people are open to veg alternatives (40%) and cultivated ones (38%)

As highlighted by a NielseIQ survey, 30.4% of Italians say they are inclined to consume plant-based meat substitutes, while 22.5% are also open to laboratory-grown meat. And it is not surprising that it is young people who are most interested in new food trends, with 40.7% of those interviewed aged 18-25 being in favor of vegetable meat (a percentage which […]