In 2008, Facebook tested adding instant messaging to the social platform, and in August 2011 launched the Messenger app for Android and iOS. In 2014, the Messenger function, which was integrated into the Facebook program, was removed, and users needed to install the Messenger program to continue using it.
Tom Alison, who oversees the Facebook project, told employees in April that Messenger would be re-integrated into the Facebook program, according to an internal Meta notice obtained by The Verge. In the future, users will be able to use the social platform and instant messaging functions without having to install the Facebook and Messenger programs at the same time. It is currently unknown what Meta will do with the Messenger program and whether it will be taken off the shelf.
The analysis points out that TikTok, a popular short film platform in the European and American markets in recent years, poses a threat to Facebook, and TikTok itself integrates the communication function. Meta now hopes that by integrating the short film function Reels and the reintegration of the instant messaging function into the Facebook program, it can attract young people. use.
Data and image source: theverge
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