After the success in Sanremo, the Maneskins also triumphed at Eurovision 2021 making Italy win the singing event after 31 years, and on social networks it is a riot in their favor. During the last Festival, online quotes for the Italian rock band there were 274 thousand, by over 19 thousand unique authors, whose contents involved (including likes, shares and comments) 1.6 million people. On the occasion of Eurovision, the mentions were more than 465 thousand, by over 51 thousand unique authors, whose contents involved 4.5 million people.
There is a fact about all that photographs the situation: in just 36 hours, from 1 day of the Eurovision final to 24 yesterday, the citations of the winners of the singing event were over 412 thousand, by 46 thousand unique authors, whose contents involved 3.9 million people. The peak of such conversations occurred between midnight and 45 and 1am, when in just a quarter of an hour there were 31,200 mentions relating to Maneskin: more than 2 thousand citations per minute, that is, over 34 mentions per second.
The detail of the public: women and under 34
Clear prevalence of women among those who participated in online conversations relating to the Roman band: 63.4% compared to 36.6% of men: that is to say, almost two out of three. The prevalence of young people is also marked: 46.5% aged between 25 and 34 years and 44.7% between the ages of 18 and 24. Overall, 91.2% of those who participated in this marathon between social media and TV were under 34. A volume of conversations that generated 1672 billion impressions at the level of potential scope (“opportunity to be seen”), which is reasonably estimated to have actually generated 83.6 billion impressions, gross of duplications.
To get an idea of what this means, given that sometimes with large numbers we risk getting confused, if we turned this number of impressions into Ave (acronym for Advertising value equivalence), to only 1 euro a Cpm (Cost per “thousand”, ie cost per 1000 impressions), this would be equivalent to 83.6 million euros.
The post that generated the most engagement of all is the video of “Zitti e Buoni” on YouTube, published on the Eurovision channel at 23:04 on May 22, which at the time of writing has totaled 18.1 million views, more than 433 thousand likes and over 47 thousand comments.
music on the net
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In conversations, a clear prevalence of positive sentiment, almost triple that of negative, generated in clear prevalence by the voices triggered by the Paris Match article by title Did the Italian winner take cocaine live?. The hypothesis raised by the French weekly was denied by Damiano, the Maneskin frontman (and also by the full video of the scene), but it did not fail to generate controversy. On the other hand, the New York Times literally wrote, referring to the Måneskin, “if you will a country where rock is more alive than ever, move to Italy “.
After all, even the “emoji cloud”, the cloud of 120 emojis most associated with Maneskin-related online conversations, leaves no room for doubt, with hearts, love, applause and Italian flags taking the lion’s share.
A success that will go down in history
In short, Eurovision 2021 and our local rock band will certainly enter the history books. Not only because Italy was crowned winner this year a 31 years since the last time, but also because this was the largest entertainment event with people in Europe since the start of the pandemic.
The show at Ahoy Arena provided a taste of life as we knew it and a future where the virus could be under some form of control. Here people he danced, clapped, drank and patted himself on the back. The show will be seen by many around the world as a sign that major cultural events, with competitors from dozens of countries, can be successfully organized if sufficient measures are put in place to limit the spread of the coronavirus. Because “rock ‘n’ roll never dies!”, as Damiano said accepting the award. And therefore, long live Maneskin and rock ‘n’ roll.
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