With the aim of reducing content that violates the rules of behavior of subscribers, TikTok has made its debut new tools for censorship and control of videos: among these there is also the Dislike button for commentsa novelty that allows people to select the responses they deem irrelevant or inappropriate, to simplify the monitoring work by the moderation team.
The company announced the news on the occasion of the dissemination of the new Periodic Report on the Application of the Guidelines, referring to the last quarter of 2021: from October to last December, TikTok removed 14.7% more posts related to harassment and bullying, all with 0 views, that is, before they were seen by anyone. Interventions to block and remove so-called hate speech (language and violent behavior) increased by 10.9% and those linked to extremism by 16.2%; Removals for posts on self-harm, suicide and dangerous actions also increased, with + 7.7% compared to the previous quarter.
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“Per don’t stimulate negative feelings among people within the community or demoralizing creators, only the person who indicated a comment with the Dislike will be able to see it – explained Cormac Keenan, who leads the Trust & Safety team – To make it easier to find and use the tools offered by the platform, we are also experimenting with reminders that will guide creators towards filtering, multiple blocking and deleting comments. “
For this, people will be able to filter the comments by reviewing them all manually, or by selecting some search terms; the creators will be given the task of decide who can comment on their videoschoosing from Everyone, Friends or Nobody (the Everyone setting is not available for children under 16).