The Gucci joint Xbox is priced at approximately NT$280,000.Picture: Retrieved from Gucci Twitter
Gucci, a well-known Italian luxury brand, recently announced that it will jointly launch a global limited edition of 100 Xbox Series X consoles with Microsoft’s game factory Xbox. In addition to a special console printed with Gucci classic elements and two handles, the combination also comes with There is a storage suitcase designed exclusively by Gucci.
Gucci, a veteran luxury brand that has just turned 100 this year, and Xbox, which is celebrating its 20th anniversary, will launch a global limited edition of 100 Xbox Series X on November 17th. In addition to laser cutting the classic Gucci double G on the fuselage In addition to the pattern, the two handles are also decorated with Gucci’s classic red and blue stripes and the brand logo. The joint product group also comes with a special leather suitcase with Xbox printed on one side and Gucci’s game brand slogan “Good Game” on the other side.
Gucci co-branded Xbox and handles.Picture: Retrieved from Gucci Twitter
The cross-border cooperation between Gucci and Xbox can be said to be another shock after Sony PS5 and the international brand Balenciaga launched boutique apparel in June this year. The price of the co-branded console is as high as US$10,000 (about NT$280,000). Yuan), which is 18 times the recommended price of an ordinary Xbox Series X console. It is worth noting that the Gucci co-branded Xbox will only be available in the world‘s 8 largest Gucci stores, while the only sales points in Asia are the Hualian (SKP) Department Store in Beijing, China, and the Shibuya PARCO Shopping Center in Tokyo, Japan.
In fact, Gucci, which has been actively developing the game market in recent years, has already launched a joint backpack (priced at US$2,500) with the well-known North American e-sports team 100 Thieves in July this year before the joint name with Xbox. Competitive club Fnatic collaborated on the release of designer watches (priced at US$1,620). In addition to launching physical products, Gucci has also co-branded with the popular 3D virtual image community software ZEPETO the previous year to bring brand-limited clothing and backgrounds into the App.
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