If social networks were a series of brothers who work in the historic family business, Pinterest would be the sister that goes its own way and then uses the experience learned around the world in the company.
Now it’s time to do it with the Stories, here called Idea Pin. But how, in September 2020 the Pin History? “We have seen an 800% increase in videos uploaded to Pinterest and now almost a billion are watched a day – explained Adrien Boyer, Pinterest manager for the France, Southern Europe and Benelux area – Taking into consideration the feedback of subscribers and the growth of videos, the result was to offer creators a new way to easily develop engaging and easily usable content. “Idea Pin, in fact.
Again, this is a tool available to what the app defines creator: not necessarily celebrities, but “those who are busy, creators or experts in something, many of whom are already using the platform only as pinners and do not yet consider themselves true creators. Our goal is to attract and build a pool of talent with creators who give pinners the inspiration they are looking for. ” New tools and functions are aimed at them, such as:
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registration ed editing of videos for up to 20 pages of content;
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voice over to be heard by users;
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a music selection;
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the detail pages with the instructions or the ingredients and saving multiple drafts.
Also present interactive elements such as the tag of people and the stickers (as in Stories as we usually know them), to which the labels for topics are added, in order to associate the relevant contents; Idea Pin also gives you the option to export, in order to share content even outside of Pinterest.
In Italy have already started using the new feature either Chef Rubina Rovini be Martin Luchen (doing beauty tutorials) e What do I wear it with?, which provides inspiring fashion tips.
A brief history of Pinterest
The platform, born 11 years ago, has allowed itself to be influenced by the highways taken by the other giants of the Net just enough, making some choices its own and ignoring others: strong in over 475 million people around the world and more than 19 million unique monthly visitors (Audiweb data), observe trends and new perspectives from pinners. As a digital place with a strong imprint on design and architecture, it could not fail to represent a point of reference in times of lockdown: Boyer has. confirms that Pinterest “has reached i all-time highs of engagement globally during 2020, with searches up more than 60% over the previous year and content saves up about 40%. “
In 2020 there were over 100 million new monthly active users globally and 2021 is also showing strong involvement on the platform, with an increase in the creation of message boards for the main categories, including a 49% increase in beauty, 103% in women’s fashion and a 37% increase in home decor.
But it’s time to look to the future with a focus on generating Millennial and the next one, the Z. For both, make-up products seem to be a priority (first those most suitable for remote connections, now those to combine with the looks): the Gen Z opt for light and pastel colors like “mint makeup” (up 7x) and “candy-inspired makeup” (up 4x), while Millennials are buying brighter colors, like “red eyeshadow makeup” (up 17 times) and “green and gold eyeshadow” (up 8 times) “, as explained by the referent of the platform.
As for style research, that of Gen Z are oriented to “androgynous summer fashion“(up 31 times), and” summer outfit with black leather shorts “(up 18 times); instead, Millennials remain fond of sweatpants, and generally comfortable looks to combine with bright makeup, with searches like “floral skirt dresses” (up 65 times) and “suits with soft blouse“(up 44 times).
However, furniture continues to represent a cornerstone for Pinterest even for the new generations: Generation Z and Millennials are inspired by what for them is already in the smell of vintage, that is style Y2K with searches for “2000s furniture ideas” increased by 30 and 38 times respectively for both audiences.
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