It will be a different football league. And not only because to enter the stadium we will have to show the green pass, the green certificate, which we will probably have on our mobile phones. It is that our whole life as fans is moving away from the sofa, where we watched the games on TV, on smartphones. A hint was had at the Europeans when it was seen that the main sponsor was TikTok, a social network that is used only via smartphone, followed by a Chinese mobile phone manufacturer, Oppo.
But the real sign of the change had been the assignment of broadcasting rights for Serie A matches. On TV, theoretically, but also on the smartphone: in fact, DAZN won, which allows you to follow sporting events via an app; together with TIM, which has TIM Vision, not just a decoder, a now obsolete term, but again an app to see everything. In recent days, the confirmation of this digital transformation of football fans with the announcement of the sponsors of Rome and Inter: they will be two companies, hitherto unknown, that deal with digitizing the moments of the matches to resell them, as well as the shirts, the photos , even opinions, through polls. In practice, they are social networks that work through digital coins (fan tokens) with which fans can enrich their experience. Behind there are complex technologies and so far far from the general public such as blockchain and unprecedented concepts such as NFTs and cryptocurrencies. But thanks to football, soon everyone will know what we are talking about.
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