From Lake Como, where every year the first weekend of September, on the occasion of the Ambrosetti forum, some of the powerful of the Earth meet (and almost all those who count in Italy), a siren song arrives. There was talk of the funds of the Recovery Plan and the minister for digital transition Vittorio Colao said: “There are great opportunities, we must use these funds to make Europe a fertile ground for the next giant tech to be European, we must create the environment, the infrastructure , the regulatory framework and financial incentives to make it possible “.
For exactly nine years there has been specific legislation for startups in Italy. “The country’s growth depends on the creation of innovative startups” the Minister of Economic Development Corrado Passera said at the time. “Startups and the digital agenda are capable of transforming Italy” were the words used by Prime Minister Mario Monti when presenting the decree. It was October 2012 and it would be ungenerous to say that nothing has changed: there is an ecosystem of businesses, investors and hubs that has slowly grown every year.
For a few seasons startups have even gone out of style: it was enough to make one with a promise of curious innovation to win the attention of the media. Now this is not the case and it is not necessarily a bad thing. It is not influencers that we need but of visionary and concrete entrepreneurs. Yet in the general indifference or almost in 2021, a hundred companies were able to attract investments and grow even during the pandemic. Will they be the new Google? Let’s not joke, easy slogans will not make us catch up – enormous – with other European countries; but rather the awareness of the value we have at home and of what it takes to make it grow, to make it climb all over the world.
As Italian Tech we would like to contribute to increasing this awareness. Without pretending to replace those who already do this job very well building a community of startuppers, but rather to help them broaden their range of action as well. Bringing startups, only the best ones, only those that are really worth, out of the niche where they are today.
Because of this on 23 and 24 September some of the most interesting Italian startuppers and investors will be on the stage of the Officine Grandi Riparazioni in Turin, on the occasion of the Italian Tech Week, alongside some of the most interesting startuppers and investors from the rest of the world. And from today let’s try to get to know them better, to give them the word. We invited them to tell their stories using the forum of our Tech Talk, the daily appointment with innovation that we inaugurated since our debut on May 24th.
And therefore until 20 September every day, at lunchtime, we will go to the discovery of some of those who in recent years have decided to bet on technological innovation, to do it while remaining in Italy and that they are doing quite well. I myself, who have lived in this small world for years, do not know many of them and I am anxious to listen to them: it will be a nice trip, I am sure.
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