The pandemic has accelerated digital innovation processes and the world of sport is no exception, thanks to platforms capable of offering increasingly engaging visual experiences. Also from an informative point of view, thanks to meta data and analytics able to offer innovative points of view on sports performance.
The purpose is twofold: on the one hand to innovate the way of experiencing sports competitions to continue to involve fans and at the same time attract new investors interested in innovation.
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An example that best represents these changes was first the Giro d’Italia with its virtual route previews and live tracking, and today with the technological partner of the Tour de France, NTT, which went further by creating the “stadium connected ”largest in the world thanks to the collaboration with Amaury Sport Organization.
A complex architecture capable of constantly collecting millions of data to offer fans an even more immersive and rich experience. In practice, a “digital twin”, the digital twin of the Tour able to provide a useful experience to learn about the background of the Gran Boucle, the technological solutions, insights and data that allow enthusiasts to increase the Tour experience thanks to many innovations.
First of all, “Race Center”, the real-time tracking of the race, including the telemetry of cyclists, on the official website letour.fr and the official Tour de France Mobile application; “LeTourData” which offers data-driven insights and shows AI forecasts on Twitter and Instagram accounts, as well as live on TV; “3D Tracker”, an immersive augmented reality app that provides a 3D view of the different stages of the race; the “Tour de France Fantasy by Tissot”, the fantasy sports game that integrates data insights and machine learning (NTT predictor) to provide insight on the runners and finally the “NTT Media Wall”, a multimedia display located in cities and towns which host the stages of the Tour that allows you to see statistics and views from LeTourData, as well as live race updates.