Xiaomi has managed to achieve on the Italian market the first step of the podium for smartphones delivered in the second quarter of 2021, as confirmed by the latest Canalys report.
In our country for just over 3 years, Xiaomi has reached one market share of 35%, recording an 88% year-on-year growth, surpassing Samsung (stops at 22% and down by 41%); the growth of Oppo: + 246%, 12% market share and third step of the podium in front of Apple (10%, down 58%).
Leonardo Liu, general manager of Xiaomi Italia, which just over two months ago we asked “when will you overtake Samsung in Italy?”, said that “being recognized as a top vendor reflects the investment, the tenacity, the determination we have made over the years in bringing more and more innovative products to the greatest number of people. publication of the latest Canalys report: our gaze was and will always be on the top step of the podium. Now we can say that we did it, even if we know that this result is not just a goal, but the starting point for new challenges.
Moreover, Canalys confirmed the growth of the brand also at a European level, where Xiaomi has conquered the first step of the podium in the ranking of top vendors with a market share of 28% and with a growth of 70% compared to the previous year; in the world, however, the Chinese company is second, being managed to outdo even Apple.
.