How much did the Covid emergency cost you?
«The spas have always remained open, because they are a health center. In reality, what cost us was the lack of mobility of citizens. The spas remained open, but the drop in turnover, as for all tourism, was 70% in 2020 ».
What turnover could the bonus activate according to your calculations?
“We are making KPIs – Key performance indicators – which show, as the Cna also confirmed this morning, that substantially the bonus has a multiplier effect of at least six times: therefore 50 million invested by the government bring 300 million in turnover in the tourism sector and in the areas that gravitate around ».
Are you hoping for a refinancing of this size?
“Absolutely yes. Given the failure of some measures that have burned money unnecessarily, the spa bonus is instead demonstrating an extraordinary effectiveness in a seasonally adjusted period. It is desirable that it will be refinanced very soon ».
Where is the sector going on the investment front?
‘Well-being, rehabilitation and prevention in Europe are growing in double-digit volumes every year. So it is clear that there is a general movement. This sector will be totally renovated in 3-4 years and the spas will be one of the pillars of tourism and well-being ».
What are the sector’s strategies for the future?
“We presented on 12 October in Rimini at the TTG (Ttg Travel Experience, the tourism marketplace in Italy, ed) the health and wellness tourism platform, which is a project that leads to a large incoming of wellness tourists, in particular from Northern Europe, in Italy. We hope it will be operational from June 2022 ».