Hairstyles ‘made in Prato’ for Paris haute couture as part of the fashion week dedicated to women’s luxury clothing. The protagonist is Lorita Monti, a Prato entrepreneur in the wellness sector who has been managing the ‘Lm Parrucchiere’ shop in Montale for thirty years. After having been at the Milan and Paris fashion weeks in 2023, taking care of the hairstyles of the models who then walked on the catwalk, this year she made the leap in quality. Big names like Fendi, Tony Ward and Vaishali have entrusted her with the task of taking care of the hairstyles of the so-called Vics, very important clients, that is, the most important and wealthy customers of the luxury fashion houses. We are talking about those who sit next to the catwalk, to watch the fashion show and then proceed with the purchases of high fashion items.
“It was an enormous professional satisfaction – says Monti -. A job of great prestige but which brings with it multiple responsibilities. It was a very important global showcase, which allowed me to export to Paris the skills acquired in the area over decades of profession. Combing models had already been a role of visibility and prestige, but now taking care of the hairstyles of clients of luxury fashion houses represented a real leap in professional quality.”
In Paris, the new spring/summer 2024 creations by Dior, Chanel, Valentino, Armani, Fendi and many other big names in the sector were shown on the catwalk. Among the clients and prominent VIPs next to the catwalk sat Jennifer Lopez, the cast of the US TV series Euphoria, Rihanna and Gwyneth Paltrow. The clients looked after by Monti also sat in this audience, who the previous week had dealt with men’s fashion in Milan Fashion Week on behalf of Fendi and Stone Island. “Now I’m already thinking about the near future – continues Monti -. In April there are the new fashion weeks and I have the ambition to be able to participate again. It would be the ideal way to celebrate thirty years of my shop. I started my career as an entrepreneur at just 19 years old and the affection of my customers has never diminished. Indeed, the messages of affection that I receive after participating in Paris and Milan are many, and represent further personal gratification”.
Lm Parrucchiere is located in via Martiri della Libertà 6b in Montale. It is a unisex hairdressing business with six employees. A shop that deals with 360-degree hair care and which sees its strong point in keratin treatments and balayage. As well as specializing in wedding and event hairstyles, and being Nashi Argan resellers. For information: 0573/557497. You can follow him on social media Facebook and Instagram @lmparrucchiere.
(Article by Sales Office)
The article Hairdresser from Prato selected by Fendi for the Paris haute couture: “A world showcase where I exported the skills acquired in the area” comes from Notizie di Prato.