_0.jpg?itok=jEpSqlOp "How to make campaign events news")
Campaign launch: This beginning of the countdown to the appointment at the polls, although it is recorded by the media, it is advisable to dare beyond the usual, motivate the surprise factor, as Macarena Olona did in Spain, who chose a nightclub for erotic shows and even offered an open bar.
Surveys: It could be said that they are transversal to the entire campaign, the different news programs publish them very regularly, but some candidate should do something different, make their own measurement on social issues: the most insecure areas in their city, ask about the works that people need more.
Los rankings: It is a format that is easy to publish by the media, but the candidates completely forget to communicate this type of input that is so necessary for the people, for example: The 10 traffic tickets that are most committed in the department or municipality, the 10 main employers in the region, the 10 most insecure neighborhoods, and so on, different topics of interest are touched on.
The fences: Please do not do the same as always, everyone arrives at the same common place, be disruptive, to illustrate I remember a good case, the masked man who appeared on the main roads of Bogotá, who later of course was known to be Inti Asprilla, an idea creative of the consultant Augusto Reyes.
The future: Candidates sell the future, hope, so one or several proposals are key here, which are really feasible to comply with and which, due to their magnitude and originality, are classified in the media. In Bogotá, many mayors have been elected with the announcement of El Metro and its first line has not started yet.
Of course, there are many more campaign issues that can become headlines in the media, but this column is not enough, rather attend the National Congress of Political Marketing that will take place this July 14 and 15 in the city of Bucaramanga .
And don’t forget, in politics the news is made for you or you do it.