The American integrated circuit manufacturer Intel announced this Tuesday that it plans to launch chips equipped with artificial intelligence for the automotive sector. According to the company’s statement, it is “a new family of systems-on-chips (SoC) for software-defined vehicles enhanced with AI.”
“Intel is taking a ‘whole vehicle’ approach to solving the industry’s biggest challenges. Driving innovative AI solutions across the vehicle platform will help the industry navigate the transformation to electric vehicles,” said Jack Weast, vice president and general manager, Intel Automotive.
The first car company to use Intel’s artificial intelligence system will be the Chinese manufacturer Zeekr. Its goal will focus on creating “an enhanced living room experience” in its vehicles, including artificial intelligence voice assistants and video conferencing, Weast said.
“Intel has done a pretty terrible job of communicating our success in the automotive sector,” the executive added, noting that that will change. In addition, he stated that they will try to differentiate themselves from their rivals by offering chips that they can use in all lines of motorsport-related products, from lower-priced to premium vehicles.
The company also announced that it has agreed to acquire Silicon Mobility, a French startup that designs system-on-a-chip technology and software to control electric vehicle motors and on-board charging systems. “The acquisition of Silicon Mobility aligns with our sustainability goals and at the same time addresses a critical energy management need for the industry,” said the manager. With EFE