Casali learns from mistakes and proposes some corrections. Allocated 90 thousand euros. The approval of the Council and the associations: “In this way it can work”
IVREA. “Come on and get it back” starts again and this time the climate really seems to have changed. Councilor Costanza Casali has learned from the mistakes of last year and has already received the approval of the trade associations and the newly formed Trade Council. The initiative is aimed at encouraging consumption in the businesses most affected by the various lockdowns due to Covid. The Municipality will issue discount vouchers worth 5 euros each, guaranteed by funds from the Budget of the Municipality of Ivrea, for a total of 90 thousand euros. The vouchers will be distributed to consumers, by the merchants participating in the initiative, for a minimum cost of 25 euros (which will entitle you to a voucher) and multiples, up to a maximum value of one thousand euros of expenditure and until exhaustion of the fund guaranteed by the municipal budget. There are no income limits: anyone can use them.
To be entitled to the voucher, it is necessary to shop in neighborhood businesses in the extra-food sector, in medium-sized sales structures in the extra-food sector only (not mixed), in public food and beverage outlets, in ice cream parlors, pizzas by the slice, piadinerie, at hairdressers and beauticians in the City of Ivrea. The vouchers can be spent in the same types of businesses in which they were issued. The list of shops will be published on the home page of the Municipality of Ivrea website.
«This year, the administration – explained Casali – intends to propose some corrections aimed at simplifying the project, given that, in the previous edition, some critical issues were found. From the time of advertising, the campaign period appeared to coincide with the sales. Finally, the not easy distribution of vouchers was noted, due to the lack of staff of the Municipality, which, due to the lockdown, was in smart working. This new edition will provide for distribution directly to merchants. It is hoped that the initiative will create a driving force for trade, with the aim of encouraging purchases by the population. Furthermore, the project aims to create a strong sense of community that will reward the virtuous behavior of those who spend their money in the city, at our shops ».
As mentioned, the approval of the trade associations arrives. «This operation – explains Luisa Marchelli of Ascom – will allow a greater cash flow in these months of late summer. We are confident in a recovery in consumption, even if initially modest ». Patrizia Battisti of Cna also agrees: «An excellent initiative that falls at a time when consumption should increase due to the approach of Christmas. It will be important to make it known to consumers in all possible ways ». Antonella Pasquale of Confesercenti also applauds: «If well structured, it is an initiative of great interest to encourage purchase in the commercial activities of Ivrea». Finally, the president of the newly formed Commerce Council Ciro Lubrano: «I believe that the new formula is for consumers and traders an opportunity to be seized and which must serve as a stimulus for all neighborhood trade. In short, to put it easily, an opportunity to restart; it won’t be enough on its own, of course, but it goes in the right direction “