Li Changxia, Vice President of Haichang Ocean Park: Helping build the city’s brand image with “IP empowerment + cultural innovation”
On May 11, the 2024 World Brand Moganshan Conference with the theme of “Brands Make the World Better” was held in Deqing, Zhejiang. More than 4,000 people from well-known companies around the world, local governments, overseas media, representatives from global academic institutions, and industry associations gathered together to focus on global brand topics, gather global brand perspectives, and make a global brand voice.
From May 11th to 12th, the 2024 World Brand Moganshan Conference·Cultural Tourism Brand Promotion Conference with the theme of “Opening New Markets for Cultural Tourism” was held in Deqing County, Huzhou City, Zhejiang Province.
At the opening ceremony of the series of activities held on May 11, Li Changxia of Haichang Ocean Park Holdings Co., Ltd. (Haichang Ocean Park) said that cultural tourism is a vital industry that directly impacts people’s livelihood, happiness, and spiritual consumption. Haichang Ocean Park has been actively involved in the theme cultural tourism industry for over 20 years, establishing unique ocean-themed cultural tourism projects in nearly 30 cities in China, transforming once unknown and deserted areas into popular economic hubs.
One of Haichang Ocean Park’s successful projects is the Dalian Haichang Discovery Kingdom Theme Park located in Jinshitan, Dalian, which has been a national 5A-level scenic spot attracting millions of tourists annually. This has significantly contributed to the economic development and industrial vitality of the region, boosting land value, investment environment, employment, and taxation. Through projects like Discovery Kingdom, Haichang Ocean Park has enhanced the visibility, reputation, and attractiveness of cities it operates in.
Looking ahead, Haichang Ocean Park plans to consolidate its foundation in theme park operations, export its expertise in ocean and IP management, and explore collaborations in ocean-themed cultural tourism. By leveraging “marine culture” as its core, the company aims to drive domestic and international integrated development through new integration and breakthrough points.
The “World Brand Moganshan Conference” is a global brand event jointly sponsored by Xinhua News Agency and the China Brand Building Promotion Association. The conference gathers global enterprises, governments, research institutions, media, and industry associations, making it a prestigious event in the brand building field. The conference serves as a platform for global brands to exchange ideas and collaborate on building stronger brand images.