(Photo provided by Shinhan Card)
Shinhan Card and Visa announced on the 9th that they sponsored the ‘Visa Cash App RB Formula One Team’ that participated in a racing match held in Suzuka, Japan.
Visa became the title sponsor of the Visa Cash App RB Formula One Team in February, marking its first new global sports sponsorship in 15 years.
In this competition, which was held for three days from the 5th to the 7th, the Visa Cash App RB Formula One team competed with the Shinhan Card logo attached to the race car, uniform, and team kit.
As the popularity of racing games is increasing in many countries, Visa also provides an opportunity to further increase the satisfaction and loyalty of Shinhan Card and its customers and reach an international audience.
A Shinhan Card official said, “We were able to provide a differentiated customer experience by sponsoring the Visa Cash App RB Formula One team’s Japanese race together with Visa,” and added, “We will continue to carry out various sports marketing activities that are in line with our customers’ interests.” “We will not only become more approachable, but also continue our efforts to support the development of a healthy sports industry.”