Philadelphia, a brand of the Mondelēz International Group, and Lega Serie A announce a new partnership. The iconic brand – present on the tables of Italians for over 50 years – makes its explosive entry into the world of sport, becoming the Official Partner of the Serie A championship for the 2023/2024 season.
The partnership will be enhanced by a communication plan that includes:
Visibility on the pitchside LEDs during the Italian Super Cup and the Italian Cup Final. The highlights of all Serie A matches on the Lega Serie A Youtube channel and on the official app will be “Presented by Philadelphia”.
Philadelphia will also be the title sponsor of the “Coach of The Month” & “Coach of the Year” awards, a prestigious recognition awarded on a monthly and annual basis to the best coach in Serie A and elected by a quality jury made up of sports journalists. On the occasion of the monthly awards ceremony, Philadelphia will be the protagonist on the Serie A pitches with the awards ceremony broadcast live by the Dazn/Sky broadcaster channels, amplified by Radio TV Serie A with RDS and with digital content published on the Lega Serie A and Philadelphia channels. The Coach Of The Year award ceremony will also see the activation of a synergy with Fantacalcio®, leading the best Fantasy Coach® to reward the best coach of the Serie A season on the pitch.
“It is with great pleasure that we announce the prestigious partnership between Philadelphia, the iconic brand of Mondelēz International, and Lega Serie A – an alliance founded on the shared values of quality, passion and excellence” declared Silvia Bagliani, President and CEO of the Mondelēz International Group in Italy. “This agreement marks a significant milestone in our ambition to be a leader in communications through the integration of valuable partnerships into the marketing plans of our brands. We firmly believe that the synergies we will create together with Lega Serie A will lead to new and engaging experiences for our consumers and strengthen the bond between Philadelphia and all football fans in Italy.”
“We welcome with satisfaction the entry among our partners of one of the largest multinationals in the food sector such as Mondelēz”, declared the CEO of Lega Serie A Luigi De Siervo. “As already happens for the best player and the best goal of the month, the recognition for the best coach is also linked to a prestigious brand, from today “Philadelphia Coach Of The Month”, an award that certifies not only the results and the spectacle offered , but also fair play and behavior on and off the pitch. Lega Serie A thus continues on the path of valorising its assets, connecting them to companies of absolute international standing and to brands with which we share values and objectives, also creating synergies between our partners as will happen between Philadelphia and Fantacalcio®, which will bring the best Fantasy Coach ® to award the Coach Of The Year at the end of the season”.